A strong foundation of content is necessary for every successful website.
Articles, dissertations, press releases, whitepapers, forums, guides, and profiles are all an integral part of getting your brand noticed
Search engines have changed their algorithms often to favor well-written, original content. Everything from drill-down articles to an occasional press release can greatly drive traffic towards your website. Our content services tell the internet that you are active, relevant, and current.
Eric and Longbow helped us create a strategy and build an inbound marketing process & content creation. Working with our team to understand and clarify our messaging, we’ve engaged an audience and created momentum. Bottom line, we’re up 50% year over year.
—Tom Brandt, eTech Events
Having valuable and extensive content is key to capturing search, but capturing actual clients requires a clear, concise message tailored to your intended audience.
It is important to understand that very few people will read every word while researching a service or product, rather, they will scan the text for the general ideas and then decide whether to stay or to move on. In order to get maximize the the impact of your content, it needs to be laser-focused, clearly state its intentions, and use the proper diction expected by your target audience.
We fine-tune your voice, from your mission statement to product offerings—and focus your written content on what matters.
Behind every paragraph, there should be a guiding purpose, a reason for that particular text to be there, whether it’s reinforcing your mission statement or driving home a call-to-action. We design your site with content in mind, to convert passive visitors into active users.
Google goes to great lengths in determining who authors content, and posting the same articles or copy in multiple places only decreases its ranking value.
Original content is king—and search engines credit the source.
How we link to content on social media matters as well, as the practice of posting the same copy on several social channels is self-defeating. Our strategy ensures every post is unique and drives people to your site.
We create a process that produces original content on a schedule.
Content marketing is a long-term strategy—it’s a continual process. We create a plan, a raison d’etre for every channel we manage, and when we see what’s working, we fine tune operations.
It’s a radio station, and when someone tunes in, the content has to be both recent and relevent, otherwise you’re just broadcasting static.
Get intentional about your content marketing and see how we can help.