Protect, promote and develop your firm

PracticeDev, our new venture, modernizes how legal practices grow their firm

With a focus on online promotion, we’re seeing trends that should serve as a wake up call for any practice. National companies are surging, at the expense of the future of your law firm. The need for digital marketing has never been greater.

We built PracticeDev because we understand attorneys.

Longbow Strategic Group, Inc., (the Company), has been perfecting the delivery of critical services—internet, IT, and security solutions—since 2003. Longbow is based in Melbourne, Florida.

Longbow runs like a law firm

We meet clients for discovery, determining their needs. From this we provide a proposal, all we think the client needs. The client then chooses what they’d like us to do, and the proposal turns into an agreement. While we can work at project rate, our rate card provides discounts based on how much work we provide. The more work, the lower the rate. Our rate card drives to retainer—intentionally.

We call our firm a boutique, meaning, we’d rather provide a deep array of services to fewer, quality customers. In the marketing business, we realize that to be effective for you, to return value on your investment, we need to know your business. A cursory scan of your firm is not enough to know who you are, what you’re best at, and where you’re most profitable. Working on retainer, we learn who you are.

Much of our work promoting you is content marketing.

Over time, we learn to speak in your voice and target the audience you really need to reach; not doing so is wasteful and less effective.

With attorney clients in Elder Law and Estate Planning, Tax Planning and Retirement Benefits—we work like a financial investment firm. Instead of a hundred new clients this year, we’d rather focus on a few each month. We know we can be much more effective and engaged working with high value clients—operating exactly like most law firms prefer.

PracticeDev is the expression of all our experience working in your field. We’ve taken all we know in how to build effective digital marketing, relevant content marketing and targeted outreach, and packaged it into a streamlined set of offerings that are proven to benefit your practice.

We’ve also leveraged our partners and colleagues to provide tailored IT services, document management, digital security and business continuity—exactly what attorney practices need to thrive.

We look forward to growing with your practice. The name, PracticeDev, perfectly sums up what we do: one source for all your digital needs.

If you’ve struggled to find a web firm, marketing agency, and/or IT company that understands your needs, then we welcome the opportunity to speak with you, at your convenience.

Thank you for your future consideration.

Next Step:

For a 30 minute consult, book a discovery session or contact us today.